Thursday, March 12, 2009

Why Philosophy?

As the economy has slowed and insurances have tightened their belts, an interesting phenomena has unfolded. Chiropractors have begun to take a greater interest in philosophy. The CCP diplomate program is growing and Chiropractors everywhere are starting to realize that philosophy is not some romanticized, quasi-religious doctrine, but the underpinnings of our profession. What we do and how to do it. Philosophy is not just a bunch of catchy phrases, it is the ideas that all the science rests upon. What to look for in a patient, how to look for it, and what to do IF you find it.

Chiropractors everywhere are starting to realize that as the economy slows, the best place to be is in a high volume low overhead practice, where patient can afford their visits. Most importantly, they understand that to survive, your patients must understand why they need to get adjusted and value it appropriately. What they understand is that the solution is not in a better laser, or fancy traction unit, but in understanding how to be the best they can be with their hands and how to effectively communicate the importance of a healthy nervous system to their patients and that is in a philosophy centered practice.